On March 29,Peking University HSBC Business School kicked off its 4th International Cultural Festival · Monopoly World Tour
With great enthusiasm,more than 30 themed booths from over 20 countries brought exotic cuisines, traditional crafts, folk costumes,cultural performances, and fun games all in one place.
Crowds surged, laughter intertwined—a springtime cultural carnival ignited on the Shenzhen campus.Over a thousand Chinese and international students, faculty, and guests came with the spring breeze,meeting one another on this "global adventure" spanning five continents,traveling around the "world" together.


In the opening speech, Wang Pengfei, Boya Distinguished Professor at Peking University and Dean of Peking University HSBC Business School, stated that the gathering of the International Cultural Festival is about exploration, sharing, and connection. Diversity is not only about where we come from, but also about how we come together. He expressed his hope that everyone would take a leisurely tour, fully immerse themselves in the experience, and enjoy this cultural celebration to the fullest!

Subsequently, together with Vice Dean Young Joon Park and Assistant Dean and MBA Program Director Liu Baixiao, he set off the ceremonial cannon, declaring the official opening of this year's International Cultural Festival.
Global Journey: A Panorama of the World
Spanning across Asia and Europe, and traversing Africa and the Americas, the square in front of Building A of PKU Shenzhen Graduate School featured booths from countries including China, Mexico, Turkey, Hungary, Mongolia, Italy, Russia, Japan, Brazil, Nepal, Uzbekistan, Thailand, Germany, Vietnam, Malaysia, Poland, India, Indonesia, and more,sketching a flowing "world map."














Fun Challenges: Unlocking Booth Adventures
A Culture Day Card serves as your "passport" to the journey. Weaving between booths, you can check in, take on challenges, collect stamps, and complete the course. Through playful interactions, you'll come to understand the world, one delightful step at a time.





A Culinary Journey: Tasting the World's Flavors
German pretzels, Brazilian chicken croquettes, Mexican tacos, Italian pizza, Polish roasted meat, Turkish coffee, Vietnamese spring rolls…
From bold to fresh, from mellow to rich—the world on your tongue offers a myriad of flavors.

Dance and Song: Rhythms from Five Continents
Russian traditional dance, Uzbek Lazgi and Jayron, Brazilian Festa Junina Quadrilha…
One after another, they took the stage, igniting the entire audience.


Bonus Moment
A stunning Georgian dance performance took the stage. The dancers embodied the beauty of tension with strength and precision, while their high-difficulty balancing skills drew waves of cheers from the crowd.

Vote with Heart: Pick Your Favorite
With enthusiastic participation from the live audience, the following awards were finally selected:
- "Most Impressive Award" – Brazil Booth
- "Most Popular Award" – Germany Booth
- "Best Design Award" – China · Taoran Tea Fun Booth
Mao Na, Director of the PHBS International Office, presented awards to the winning booths.



This is not just a lively gathering, but also a vivid illustration of the school's internationalization philosophy.
PHBS currently has nearly 200 foreign students and faculty members from countries and regions including France, Germany, Italy, Portugal, Malaysia, Indonesia, Brazil, and others. Since its first edition in 2023, the PHBS International Cultural Festival has become a signature event that connects Chinese and international students and faculty, promoting mutual learning among civilizations.
In the future, the school will continue with an open and inclusive attitude to build more bridges for dialogue among civilizations, allowing students and faculty from different cultural backgrounds on the same campus to get to know each other and learn from one another.
Next spring, we meet again.

